Mike Petrella leads Strategic Partnerships across Technology, Platform, Data and Media for United MileagePlus. He is responsible for building partnerships to enable personalized and immersive experiences to surprise and delight United customers from the time they plan their journey to the next planning period, and all points in between. Mike is an AdTech veteran, building and leading organizations across Global Partnerships, Programmatic ad marketplace, Privacy and Data, and Content Syndication. He is an original member of Advertising.com, spending nearly 23 years with Advertising.com through its most recent brand, Yahoo before exiting to the startup world, and now United Airlines.