Personalised Advertising in the Post-Third Party Data Era
Wednesday, April 14, 2021
11:10 AM - 11:30 AM (EDT)
With Google effectively putting the kibosh on third-party cookies with its privacy update announcing the move toward its Privacy Sandbox Federated Learning of Cohorts (FLoC) and committing to not track users with personal identifiers as they browse the web, marketers wonder what the future holds for delivering personalization at scale. Hear from Dan Taylor, Managing Director of Global Ads at Google, who will share innovative ad solutions that can meet marketers’ expectations, while respecting consumers’ privacy concerns.
Dan Taylor, Managing Director, Global Ads, Google
Lucinda Southern, Media Editor, Adweek