It’s Time to Make First Party Data Usable…Really.
Wednesday, April 14, 2021
12:25 PM - 12:45 PM (EDT)
Andy Davidson Kyle Krueger

Let’s be honest: you rely on first party data to drive your marketing strategy, but the scalability and utility can often be underwhelming. Current customers are the best representation of the kind of consumer likely to buy your product or service, and if identified correctly, can drive significant growth for your business. The process of leveraging first party data involves identifying defining characteristics of the customer base and then focusing prospecting efforts on the non-customers that share these same characteristics. The process needs to be done strategically and flawlessly, but when done correctly can be extremely rewarding. Join ENGINE as we focus on best practices for leveraging first party data effectively and efficiently to drive your bottom line.

Andy Davidson, Senior Vice President, Data Strategy & Analytics, ENGINE 
Kyle Krueger, Senior Vice President, Media, ENGINE

Session Type
Main Stage