In a post-cookie world, marketers will need to advance and protect critical functionalities like customization and analytics for digital media and advertising while safeguarding privacy and improving the consumer experience. That is the essential mission of the Partnership for Responsible Addressable Media (PRAM), which is made up of leading trade associations and companies representing every sector of the global advertising industry. This presentation will discuss the development of a replacement for third-party cookies and PRAM’s work with Google on cohort-based targeting. It will be led by PRAM’s top leadership team: Executive Director Bill Tucker (Group EVP with the Association of National Advertisers), Dennis Buchheim, (Chief Executive Officer of IAB Tech Lab, who oversees PRAM’s technical standards efforts) and Stu Ingis, (Chairman of Venable LLP), who leads PRAM’s legal and policy working group.
Bill Tucker, Group Executive Vice President, ANA
Dennis Buchheim, Chief Executive Officer, IAB Tech Lab
Stu Ingis, Chairman, Venable LLP