Context is King: Reaching The Right Consumer in a More Private World
Wednesday, April 14, 2021
11:35 AM - 11:55 AM (EDT)
Nadav Perry Stephanie Paterik Scott Spaulding

Without third-party cookies, many core advertising strategies will soon be unrecognizable - but emerging technologies in the face of a cookieless future may be even more effective than what came before. Led by Adweek Editor-in-Chief Stephanie Paterik, this roundtable looks at the new reality of addressability on the open web, focusing on the power of new approaches such as contextual targeting. Hear from execs at MediaMath and Taboola on how this disruption may actually be an opportunity. The cookieless future is looking bright.


Nadav Perry, Vice President of Global Brand and Agency Development, Taboola
Scott Spaulding, Vice President, Global Agency Partnerships, MediaMath
Josh Palau, Chief Media and Activation Officer, PHD
Stephanie Paterik, Editor in Chief, Adweek

Session Type
Main Stage