It’s Nothing Personal: Driving Results in a Privacy-First World
Thursday, April 15, 2021
10:00 AM - 10:30 AM (EDT)
Courtney Palm Erin Dress

Join Impossible Foods and Blis as we discuss the upcoming changes to cookies and IDFAs from a brand and partner POV, and what exactly this will mean for marketers’ beloved bottom line. In this interactive session, we’ll cover what this next generation might look like, and why a less personal ecosystem doesn’t have to be the end of personalized advertising. Erin Dress, Director of Retail Marketing at Impossible Foods, and Courtney Palm, industry veteran and RVP of Central/West at Blis, will lead the discussion around:

- What your peers are saying about the impending changes, and what's keeping them up at night

- The pros and cons of the top solutions being thrown into the ring as IDFA and cookie replacements, and why you shouldn't put all your eggs in one basket

- The key questions brands should be asking their agencies and vendors to prepare for this 'perfect storm'


Erin Dress, Director of Retail Marketing, Impossible Foods
Courtney Palm, RVP of Sales, Blis

*Open to Premium All-Access and Live All-Access Pass Holders

Session Type