Performance marketing is no longer simply just a buzzword. In fact, thanks to ever-advancing technology, marketers increasingly are embracing strategies tied to customer acquisition, engagement, retention and conversion and getting the return on spend they’re after. Join Adweek as we sit down with Saleel Sathe, Vice President of Performance Marketing at Walmart, who will dive into Walmart’s best practices to reach customers in organic, yet unexpected ways.

Featuring:
Saleel Sathe, Vice President, Performance Marketing, Walmart
Lisa Lacy, Commerce Editor, Adweek