Thinking Outside the Ring: From Analytics to Action
Thursday, April 15, 2021
11:35 AM - 11:55 AM (EDT)
Lisa Granatstein

Over the past year, brands have had to navigate the evolving dynamic and rely on performance-based marketing more than ever before -- all while keeping their audiences at the core of what they do. WWE was no exception when they had to transform WrestleMania 36, the biggest event of their year, in days at the height of an ever-changing market. Uncover how WWE fans showed up in a big way and how WWE + Nielsen pulled it off with data-driven decision-making. Plus, tap into industry insights from Nielsen’s Annual Marketing Report.


Tsvetan Tsvetkov - Senior Vice President, Plan/Optimize, Nielsen
Sid Raisoni - Vice President, Analytics, WWE
Lisa Granatstein, Chief Content Officer, Adweek

Session Type
Main Stage