Marketers in search of the most efficient video ad buys are increasingly looking beyond the traditional linear TV spot to digital programmatic advertising on connected TV. Not only does connected TV allow for a great brand opportunity, addressable ads and more precise measurement, it also is proving to be yet another effective performance marketing channel. Hear from Adam Bergman, Vice President, National Ad Sales, Vizio and Brian Norris, Senior Vice President, Direct to Scale, NBCUniversal as they share their experiences and best practices using connected TV, and how the industry can learn from the mistakes of desktop advertising and apply those lessons to this nascent platform.
 

Featuring:
Adam Bergman, Vice President, National Ad Sales, Vizio
Brian Norris, Senior Vice President, Direct to Scale, NBCUniversal
Jason Lynch, TV Editor, Adweek