Name
New World, New Engagement: Social-First Storytelling
Date
Thursday, April 15, 2021
Time
12:50 PM - 1:20 PM (EDT)
Karla Davis Sally Scarbrough Christine White Shannon Miller
Description

No two customer journeys are the same, and with the further expansion (and dependence) on the digital world over the last year, those journeys have only gotten more nuanced and complex. Leveraging examples and insights from successful social first campaigns, Ulta Beauty’s Karla Davis, Vice President of Integrated Marketing and Media , will be joined by Christine White, Senior Director, Media and Content Strategy and Sally Scarbrough, Director of Brand Partner Marketing , will discuss the power of creating strong, thoughtful storytelling across touch points, and share key considerations, in service of building effective conversion and more.
 

Featuring:
Karla Davis, Vice President of Integrated Marketing and Media, Ulta Beauty  
Christine White, Senior Director, Media and Content Strategy, Ulta Beauty  
Sally Scarbrough, Director of Brand Partner Marketing, Ulta Beauty
Shannon Miller, Senior Editor of Creativity and Representation, Adweek

Session Type
Main Stage