Couple’s Therapy: How to Keep the Spark Alive in a Client-Agency Relationship
Friday, April 16, 2021
12:55 PM - 1:15 PM (EDT)
Like marriage, a client-agency relationship takes real effort to keep the fire burning. Longtime partners Shell and media agency MediaCom share how their do’s and don'ts to forging a strong, trusting – and lasting - partnership.
Marla Kaplowitz, President and Chief Executive Officer, 4A's
Patty Lanning, VP and General Manager North America Marketing, Shell
Larry Swyer, Managing Partner, MediaCom