Name
Couple’s Therapy: How to Keep the Spark Alive in a Client-Agency Relationship
Date
Friday, April 16, 2021
Time
12:55 PM - 1:15 PM (EDT)
Marla Kaplowitz Patty Lanning Larry Swyer
Description

Like marriage, a client-agency relationship takes real effort to keep the fire burning. Longtime partners Shell and media agency MediaCom share how their do’s and don'ts to forging a strong, trusting – and lasting - partnership.

 

Featuring:
Marla Kaplowitz, President and Chief Executive Officer, 4A's
Patty Lanning, VP and General Manager North America Marketing, Shell 
Larry Swyer, Managing Partner, MediaCom

Session Type
Main Stage