The Era of Responsible Investing: How Agencies and Brands Partner to Fund Positive Change with Media Dollars
Friday, April 16, 2021
12:30 PM - 12:50 PM (EDT)
Advertising inspires us, it influences ideals, and it amplifies prominent voices and cultural trends. It's a force in society. Our responsibility is to ensure that that force is positive change: that we're funding responsible journalism, dedicating media dollars to publisher diversity, and investing in positive social impact. Join the session to hear how GroupM, Mindshare, and Unilever are using media spend as a force-for-good while also driving brand growth.
Christian Juhl, Global Chief Executive Officer, GroupM
Rob Master, Vice President of Media and Digital Engagement, Unilever
Amanda Richman, Chief Executive Officer, North America, Mindshare