Paolo Provinciali is the VP of Media and Data for Anheuser-Busch in the US. He leads the paid media efforts for the brewer's iconic brands, he oversees the relationships with the media agencies, and he is responsible for the data acquisition, enrichment, and activation for the marketing team. Paolo is an expert in marketing and media, with vast experience in digital and programmatic, as well as traditional and sports media. His previous role at Anheuser Bush InBev was Head of Global eCommerce Marketing within the company innovation group ZX Ventures. Before ABI, Paolo was at Google for nearly ten years, developing the global digital and programmatic best practices for the promotion of Google's B2B and B2C products around the world.