Kyle leads paid media strategy, activation and analytics at ENGINE; providing national and regional media across all channels with an on emphasis on digital media and stewardship with robust analytics support. Previously, Kyle was VP, Media Director at HY Connect, a full-service ad agency based in Chicago, IL; where he led a cross-channel planning and buying team with a heavy focus on digital, television and out-of-home. Kyle is a current member of the IAB Digital Media Buyer and Planner Certification Program Exam Committee, which oversees development and steering of the IAB’s first certification program for digital media professionals. Kyle is also a contributing author within the International Encyclopedia of Marketing – penning chapters on Media Planning and B2B Media Planning.