Full Name
Derek Baker
Job Title
Principal and CMO Advisory Leader
Company
PwC
Speaker Bio
Derek is a Principal and CMO Advisory leader at PwC, where he works closely with marketing leaders on digital and marketing transformation initiatives. Derek operates at the intersection of media, data and marketing technology to help companies develop the capabilities and operating model, to accelerate growth through marketing.
Prior to joining PwC, Derek spent 10 years in the traditional agency space, as a media buyer, and spent nine years at Accenture Interactive as North America lead of Digital Advertising.
Prior to joining PwC, Derek spent 10 years in the traditional agency space, as a media buyer, and spent nine years at Accenture Interactive as North America lead of Digital Advertising.
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