From Crazy Rich Asians and In the Heights to the Wicked saga, director Jon M. Chu has redefined what it means to create blockbuster storytelling that resonates across audiences and industries. His work blends artistry with cultural impact, sparking global conversations while opening doors for inclusive narratives to take center stage. In this featured fireside, ADWEEK sits down with Chu to dive into the bold creative choices behind his projects, how he builds lasting fan connection, and why storytelling at the intersection of creativity, culture, and commerce is shaping the future of entertainment and brand resonance.