Podcasts in all shapes and forms are tapping into one of culture’s most powerful forces—nostalgia—to reengage with the content that influenced the formative years of Millennial and Gen Z. ADWEEK welcomes Jessica Cordova Kramer, co-founder and CEO of media network Lemonada, and Steve Burns, of Blue’s Clues fame, to explore how their new podcast Alive showcases why channeling core memories, experiences, and emotions can be the most authentic brand driver. Pull up your Thinking Chair and discover how looking back is inspiring the next wave of media.