Craig has led global marketing for the most iconic retail brands in retail - Gap, Abercrombie & Fitch, and Calvin Klein. In 2020, he joined denim leader American Eagle as Chief Marketing Officer. Gen Z's #1 retailer has been leaning into youth culture, including influencer partnerships, product collaborations and community impact. Recent campaigns featuring Sydney Sweeney and Travis Kelce have been the most talked about, and most successful, marketing efforts ever.