Heather is a seasoned marketing and analytics executive with nearly 2 decades of experience driving brand growth, demand generation, and go-to-market excellence in data, technology, and analytics-driven industries. As Director of Growth Strategy at Claritas, Heather leads strategic initiatives that connect Claritas’ industry-leading audience intelligence, AI optimization, and multichannel measurement solutions with the evolving needs of marketers.

Heather has a deep background in building and scaling high-performing teams, leading integrated marketing programs, and aligning cross-functional strategies to accelerate revenue growth. Her expertise spans customer lifecycle marketing, digital transformation, sales enablement, marketing research and analytics, and partner marketing, honed through roles at Nielsen, USA Today, VMLY&R (formerly Rockfish Digital), and other agencies.

Heather is known for her strategic rigor, creative problem-solving, and ability to translate complex data solutions into compelling, actionable brand narratives. She is a frequent collaborator with executives, analysts, and media teams to share insights on marketing innovation, identity resolution, and performance measurement.

Heather Roestamadji was recognized as a 2025 Cynopsis Top Women in Media honoree in the Tech Leaders category, celebrating her visionary leadership and impact in advancing AI-powered, data-driven marketing solutions that are reshaping how content is delivered and audiences are engaged