Born and raised on the sleepy island of Menorca, Spain, Tristan Pineiro has built a career at the intersection of marketing, communications, and culture - where strategy meets storytelling and a dash of mischief never hurts. Fluent in Spanish, English, and French, he’s known for crafting ideas that travel as easily as he does.

Tristan’s journey began in the heady queer nightlife of northern England in the early ’90s, where he cut his teeth promoting boundary-pushing club nights while studying at Manchester University. From those energetic beginnings, he moved into communications as Head of Communications at Age Concern UK, Europe’s largest charity championing issues related to aging, before rising through leadership roles at global agencies Grayling and Zeno. There, he led award-winning, narrative-led campaigns for brands including British Airways, Microsoft, Diageo, and Hilton Hotels.

After stints at Netflix and Bumble, where he led global brand marketing for Badoo, Tristan joined King, reigniting cultural love for Candy Crush and reminding the world that play is a universal language.

Now, as Chief Marketing Officer at Grindr, Tristan has transformed the company’s marketing function into a content-first creative hub - a department that operates at the speed of culture and creates work that’s as provocative as it is purposeful. Under his leadership, Grindr’s storytelling has become sharper, more self-assured, and unmistakably cultural, earning recognition across the industry, going far beyond the outdated perception of “just a hookup app.” Most recently, he was named one of Campaign’s Top 50 US CMOs, a nod to his ability to blend creative ambition with cultural intelligence.