Christina Wu is a customer success leader with a passion for turning social data into real business impact. For the past three years at Brandwatch, she’s been building and scaling social listening and insight programs, helping brands across CPG, Retail, Hospitality, Travel, and Entertainment make smarter, data-driven decisions.

Most recently, she’s been working with social networks, helping them decode trends, executing action plans in heated moments, and stay ahead of the curve. She specializes in helping brands navigate heated moments—knowing when to step in, when to stay silent, and how to use sentiment to craft the right response. Whether she’s strategizing with clients or geeking out over the latest digital buzz, Christina is all about making insights actionable—and making customer success actually feel like success.