John Ludeke is the SVP of Global Marketing at Dr. Squatch, one of the fastest growing men’s personal care brands. Dr. Squatch uses humor and entertainment to help inspire and educate men to be happier and healthier, and has launched some of the highest impact ad campaigns within the personal care industry. Dr. Squatch is B-Corp certified and our better-for-you products are produced in the USA to the highest possible natural standard.

Prior to Dr. Squatch, John spent 12-years at beverage brand, Monster Energy, primarily focused on launching and growing the brand in Asia Pacific where he lived for over 6-years. He also spent 2-years working in biotech, but could never find a way to break free from the advertising regulations!