Clair Sidman is the vice president of Marketing at Collective Voice, where she leads brand, creative, product and sales marketing. With her innovative mindset and extensive expertise, Clair helps brands achieve sustainable growth by understanding and connecting with the next generation of consumers. Prior to joining Collective Voice, Clair was the Head of Industry Strategy + Insights at TikTok, where she led a high-performing team in developing go-to-market strategies for 18 industries in North America. During her tenure, she successfully repositioned NYX Cosmetics, an OG Millennial Instagram beauty brand, into a cool Gen Z phenomenon on TikTok, earning her TikTok’s "Top Brand + Campaigns that Inspire Us" award in 2020.