Peter serves as SVP Brand Marketing, Partnerships and Creative Excellence at Rocket in Detroit, Michigan. His role encompasses responsibility for the brand’s strategic and creative output, as well as sponsor and partner marketing.

Previously, Peter led transformational marketing efforts in a variety of dynamic and diverse categories, serving as EVP + CMO at Equinox as the brand emerged from pandemic era shutdowns, driving substantial recovery and growth, and as CMO of Celebrity Cruises, during a period of substantial expansion and game-changing creative reinvention.

Earlier, Peter served as Global Head of Advertising for Airbnb, where he contributed to the brand’s creative and strategic excellence, leading the development of marketing platforms that dramatically increased the global growth and adoption of the brand.


Prior to joining Airbnb, Peter was VP Account Director at Crispin Porter + Bogusky, one of the world’s most awarded advertising agencies, where he worked on clients including Volkswagen, Jose Cuervo, vitaminwater, Kraft.