Jess Lin
Marketing Practice, GenAI Lead
Accenture Song
Jess thrives at the intersection of customer relevance and marketing transformation. At Accenture, she currently leads Generative AI for Marketing, globally and in the Americas.
Jess believes that Gen AI is driving the reinvention of marketing. She partners with clients to define their marketing transformation ambitions, find new pools of value, and unlock full growth potential by redefining how brands can engage with customers and rewire their organizations to meet the demands of today and tomorrow with new capabilities.
As a strategic and creative leader at Accenture Song, she brings a wealth of front-office experience working with brands across a wide range of industries.
Prior to joining Accenture in 2017, she was Senior Vice President, Global Strategy Director at FCB, where she established the agency’s innovation consulting practice. She has also held senior strategy roles at other top agencies including McCann and Saatchi & Saatchi.
At the Longitude, she utilized design, technology, and communications to help startups create better customer experiences. She uses this experience to create agile ways of working that further ideation, collaboration, and delivery.
Jess holds a BSBA in Marketing and Finance from Washington University in St. Louis and an MA in Communications from The University of Texas at Austin. Outside of work, she enjoys gymnastics, cooking, and traveling around the world.
Jess believes that Gen AI is driving the reinvention of marketing. She partners with clients to define their marketing transformation ambitions, find new pools of value, and unlock full growth potential by redefining how brands can engage with customers and rewire their organizations to meet the demands of today and tomorrow with new capabilities.
As a strategic and creative leader at Accenture Song, she brings a wealth of front-office experience working with brands across a wide range of industries.
Prior to joining Accenture in 2017, she was Senior Vice President, Global Strategy Director at FCB, where she established the agency’s innovation consulting practice. She has also held senior strategy roles at other top agencies including McCann and Saatchi & Saatchi.
At the Longitude, she utilized design, technology, and communications to help startups create better customer experiences. She uses this experience to create agile ways of working that further ideation, collaboration, and delivery.
Jess holds a BSBA in Marketing and Finance from Washington University in St. Louis and an MA in Communications from The University of Texas at Austin. Outside of work, she enjoys gymnastics, cooking, and traveling around the world.