Micky Ogando is the founder and chief creative officer of BAKERY, a Creative and Culture agency headquartered in Austin, TX. While Micky has experience working in both award-winning agency networks and boutique shops in his native Dominican Republic and in the USA, he considers himself an industry outsider. Right before founding Bakery in 2010, he worked in the wildly creative video game industry, most recently at Bioware/EA Games where his team launched Star Wars: The Old Republic and Mass Effect franchise titles. Bakery’s unique product-led process, cultural expertise and creative storytelling have helped it establish a growing roster of clients that includes Nike, DeLorean Motors, Diageo, Kellogg's, Shiner Brewery, and Acadia Health.