ADWEEK sits down with Gary Vaynerchuk, VaynerX Chairman and VaynerMedia CEO, for his take on why he still believes Super Bowl commercials are underpriced, despite the $7M price tag. Listen as he shares the secret ingredient for making consumer-centric Super Bowl ads, his thoughts on how they deliver unrivaled audience engagement, and why brands need to create a surround sound strategy before, during and after the Big Game.