Keyana Kashfi
Global Senior Director and Head of Experiential & Content Production
Spotify
Keyana Kashfi is the Global Senior Director and Head of Experiential & Content Production for Spotify. She is the Executive Producer, bringing Spotify’s brand to life through experiences and global content. She leads a best-in-class team of global producers, based in both the US and the UK.
Keyana spearheads production for Spotify’s largest owned and operated executions, such as Stream On, concert series, and festivals such as Cannes Lions, an execution that attracts over four thousand attendees. She also supervises Spotify’s other global tentpoles and franchises, such as the Spotify Supper series which has helped to influence millions in won revenue for Spotify’s advertising business. In addition, Keyana’s team executes Spotify O&O events and content to celebrate and promote the artists, creators, and tools available on Spotify’s platform - all in support of Spotify’s mission to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Recently Keyana and her team have launched two new offerings that further extend on-platform media buys and support brand music strategies with a Branded Live Event offering and AUX.
Keyana has spent her career in production with a focus on media and entertainment brands, executing both B2B and B2C activations and content. Prior to joining Spotify, she served as a producer and led production and video content teams for organizations such as NBC, Vevo, Discovery Communications (now Warner Bros, Discovery), and CNN.
Keyana is a coveted collaborator and leader within the industry and was named one of the “Connect Corporate 40 Under 40” by BizBash in 2021. She was recently named a 2023 Top Women in Media by Cynopsis Media. She also now serves as a juror on awards in the production space.
She has a Master of Arts from Pace University in Media and Communications, and a Bachelor of Fine Arts from Concordia University in Montreal, Canada. Originally from Canada, Keyana has spent the bulk of her career living in New York and Los Angeles - or in the air, traveling to create memorable experiences in all corners of the world.
Keyana spearheads production for Spotify’s largest owned and operated executions, such as Stream On, concert series, and festivals such as Cannes Lions, an execution that attracts over four thousand attendees. She also supervises Spotify’s other global tentpoles and franchises, such as the Spotify Supper series which has helped to influence millions in won revenue for Spotify’s advertising business. In addition, Keyana’s team executes Spotify O&O events and content to celebrate and promote the artists, creators, and tools available on Spotify’s platform - all in support of Spotify’s mission to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Recently Keyana and her team have launched two new offerings that further extend on-platform media buys and support brand music strategies with a Branded Live Event offering and AUX.
Keyana has spent her career in production with a focus on media and entertainment brands, executing both B2B and B2C activations and content. Prior to joining Spotify, she served as a producer and led production and video content teams for organizations such as NBC, Vevo, Discovery Communications (now Warner Bros, Discovery), and CNN.
Keyana is a coveted collaborator and leader within the industry and was named one of the “Connect Corporate 40 Under 40” by BizBash in 2021. She was recently named a 2023 Top Women in Media by Cynopsis Media. She also now serves as a juror on awards in the production space.
She has a Master of Arts from Pace University in Media and Communications, and a Bachelor of Fine Arts from Concordia University in Montreal, Canada. Originally from Canada, Keyana has spent the bulk of her career living in New York and Los Angeles - or in the air, traveling to create memorable experiences in all corners of the world.