As President, Global Advertising, Disney, Rita Ferro leads global advertising sales for the company’s entertainment, news, sports and kids linear and digital TV ad- supported streaming businesses across ABC; Disney Channels Worldwide; Disney+; ESPN and ESPN+; Freeform; FX; Hulu; and National Geographic. Under her leadership, Disney offers advertisers a one-stop approach to leverage the breadth of Disney’s portfolio and reach audiences across all of the Company’s media properties.

Rita's impact extends beyond her business, earning the reputation as an innovative and influential leader through hundreds of accolades, awards and recognitions. Rita currently sits on the boards of the HSF (Hispanic Scholarship Fund), the V Foundation, MMA (Mobile Marketing Association), and the Ad Council. She holds a Bachelor of Science in advertising and a master’s degree in International Business from Florida International University.