Brittany Hershkowitz is the Chief Marketing and Brand Officer at IRCODE, where she leads the company’s mission to revolutionize live viewing and consumer engagement through cutting-edge interactive technology. With a passion for understanding how to shift behavior and craft powerful storytelling, Brittany combines creative vision with strategic business action to drive transformative results.

Throughout her career, Brittany has partnered with category-defining companies such as TikTok, FanDuel, and Prime Video, building groundbreaking campaigns that influence industries and audiences alike. Her deep expertise in marketing innovation and her ability to anticipate cultural shifts position her as a leader at the intersection of technology, sports, and entertainment.

At IRCODE, Brittany is focused on creating the “holy grail” for marketers by unlocking new ways for brands, teams, and players to connect with fans in real time. Her unique understanding of the sports industry’s impact and potential fuels her vision for redefining how advertisers and consumers engage in today’s dynamic digital landscape.