Sarah Reinecke has spent most of her career in brand marketing building iconic brands and delighting taste buds through the fun of sweet and salty snacking. Sarah is currently V.P. of Marketing for Salty Snacking at Kellanova, leading marketing and innovation for our largest portfolio of brands including Pringles, Cheez-It, Club and Townhouse. In her current role, Sarah is responsible for unlocking the full potential of these beloved brands through delivering strong strategies, compelling creative campaigns and strong innovation pipelines. A salty snack lover, Sarah brings a strong passion for the consumer and creative process. Sarah is proud to be part of a company and portfolio that’s delivering game-changing marketing, accelerated performance and OMNI channel growth.

Prior to this role, Sarah experienced the joys of leading diverse $2BN portfolio of Portable Wholesome Snack brands, inclusive of Pop-Tarts, Rice Krispie Treats, RXBAR and Nutri-Grain. A high: the launch of the Pop Tarts Bowl that raised the bar on Bowl Games, delivering the first ever edible mascot.

Sarah earned her master’s in business administration from the Fuqua School of Business at Duke University, and is based out of the Chicago area with her husband and three young children.