Jeff L. Herrmann is a leader at the intersection of data-driven strategy and creative excellence, specializing in leveraging marketing analytics to power bold decisions across media, creative, and brand activation. As VP of Global Clients at The Kantar Group, Jeff partners with the world’s most iconic brands to transform complex data into winning strategies that drive growth and inspire innovation.

With a deep passion for storytelling through insights, Jeff helps brands maximize impact on the world’s biggest stages—like the Super Bowl—where creative genius meets data precision.

Jeff earned his MBA from the University of Chicago Booth School of Business and his undergraduate degree from THE Ohio State University.