Randell Nuguid
Head of Partnerships
The Boiling Crab
As the Head of Partnerships at The Boiling Crab, Randell Nuguid specializes in driving brand growth through strategic collaborations, high-impact activations, and culturally resonant marketing initiatives. With over 15 years of experience in the restaurant and hospitality industry, Randell has cultivated deep expertise in brand strategy, business development, and marketing, playing a key role in scaling operations, launching new locations, and optimizing systems for long-term success.
In an industry that is constantly evolving, Randell moves as fast as the trends change, staying ahead of the curve by identifying emerging opportunities and adapting strategies in real time. His ability to anticipate shifts in consumer behavior and cultural trends enables the creation of highly relevant and engaging partnerships that keep brands at the forefront of their industries.
Randell has successfully led high-profile partnerships with industry-leading brands and cultural influencers, including Saweetie, King’s Hawaiian, and Postmates, developing innovative collaborations that engage diverse audiences and elevate brand visibility. By blending strategic foresight with creative execution, he specializes in experiential marketing campaigns, limited-edition product launches, and sponsorship activations that not only drive awareness but also foster long-term brand affinity. His passion for identifying unique partnership opportunities and delivering impactful, results-driven campaigns ensures that brands remain deeply embedded in cultural movements and consumer lifestyles.
With a proven track record of forging meaningful relationships with leading brands, celebrities, and key stakeholders alike, Randell excels at translating brand vision into compelling consumer experiences that drive engagement and lasting impact. Whether through influencer-driven campaigns, large-scale sponsorships, or culturally relevant brand integrations, he remains focused on delivering innovative, results-driven marketing solutions that evolve with the industry and keep brands ahead of the curve."
In an industry that is constantly evolving, Randell moves as fast as the trends change, staying ahead of the curve by identifying emerging opportunities and adapting strategies in real time. His ability to anticipate shifts in consumer behavior and cultural trends enables the creation of highly relevant and engaging partnerships that keep brands at the forefront of their industries.
Randell has successfully led high-profile partnerships with industry-leading brands and cultural influencers, including Saweetie, King’s Hawaiian, and Postmates, developing innovative collaborations that engage diverse audiences and elevate brand visibility. By blending strategic foresight with creative execution, he specializes in experiential marketing campaigns, limited-edition product launches, and sponsorship activations that not only drive awareness but also foster long-term brand affinity. His passion for identifying unique partnership opportunities and delivering impactful, results-driven campaigns ensures that brands remain deeply embedded in cultural movements and consumer lifestyles.
With a proven track record of forging meaningful relationships with leading brands, celebrities, and key stakeholders alike, Randell excels at translating brand vision into compelling consumer experiences that drive engagement and lasting impact. Whether through influencer-driven campaigns, large-scale sponsorships, or culturally relevant brand integrations, he remains focused on delivering innovative, results-driven marketing solutions that evolve with the industry and keep brands ahead of the curve."