In today’s competitive market, retaining customers is just as crucial as attracting new ones. But what is the best way to create lifelong brand-consumer relationships? Join industry leaders as they break down the powerful role rewards play in shaping consumer behavior by providing value beyond the point of transaction and dig into their long-term impact on rewards-focused advertising. Whether you’re looking to enhance your existing loyalty efforts or launch a net-new initiative, we’ll explore the next-gen methodologies that transform one-time buyers into lifelong brand advocates.