Cristina Costa is a seasoned commerce marketing leader with over 15 years of experience working in the digital advertising space, both on the technology provider and brand sides. Cristina is Inmar Media’s Senior Sales Director & Head of BevAlc, where she creates strategic programs for her CPG and BevAlc partners. Prior to Inmar Media, Cristina worked at several AdTech and marketing companies including Yieldbot, Catapult Marketing, and Mosaic. She also worked on the eCommerce team at Diageo, where she deepened her expertise in the BevAlc space. Cristina is a thought leader within the industry, presenting at various industry conferences and industry events.