On the eve of the NFL season debut, Tim Ellis, Chief Marketing Officer at the NFL, huddles up with ADWEEK to share how the league continues to redefine sports marketing at scale. From global media engagement and brands collabs in the season ahead to the new wave of Super Bowl buys and flag football’s journey on the way to the LA Olympics, hear how the NFL is keeping fans engaged year-round and why the league remains one of the most powerful brand and content platforms in the world.