Nicole serves as the strategic brand lead for Magnum and Talenti across paid, owned, and earned. She is responsible for developing and executing integrated marketing strategies that create demand and drive growth, engagement, and performance. With a strong focus on end-to-end campaign management, she oversees the planning, execution, and optimization of marketing initiatives across all channels. In this role, she leads brand partnerships and consumer engagement ensuring cohesive storytelling and impactful brand presence in the market, ultimately aimed at building brand relevance and driving conversion at shelf. A key part of her responsibility is managing the P&L for her portfolio and delivering against financial targets, while maintaining an accurate monthly sales forecast. Her leadership ensures alignment between marketing efforts and business goals, delivering measurables results and long-term value creation for The Magnum Ice Cream Company.