Marcela Garcia is the Vice President of Brand Marketing at Major League Soccer, where she drives brand strategy, fan engagement, and cultural relevance for the league. With more than 15 years of experience in sports, beverage, and technology, she spent 11 years at Anheuser-Busch leading brands like Michelob ULTRA, Bud Light, and Stella Artois, and also held roles at Netflix and ABI’s global marketing team. Marcela is passionate about building iconic brands and creating meaningful consumer experiences that inspire the next generation of fans.