
Kameryn Stanhouse
Vice President, Sports and Entertainment Partnerships
IBM
Kameryn joined IBM in June 2025 and is responsible for leading the strategy related to IBM’s global sponsorship portfolio, which includes iconic partnerships with the US Open (tennis), The Masters, Scuderia Ferrari, UFC, The GRAMMYs, Wimbledon, and more.
IBM has a long history of delivering next-generation digital experiences for some of the world’s most revered sports and entertainment events and venues. IBM’s sports partnerships are centered around engaging with fans digitally, and utilizing data in new ways, with the same AI, hybrid cloud and security technology leveraged by its enterprise clients.
Kameryn is an accomplished executive and entrepreneur with a career spanning brand strategy, corporate partnerships, talent representation, and content development across sports, media, and entertainment.
Most recently, she was the Cofounder and Strategic Advisor of O’House Productions, a sports consulting, creative development, and talent management agency committed to empowering athletes, brands, and storytellers through authentic connection and purpose-driven growth. Prior to founding O’House, Kameryn led Corporate and Brand Partnerships at POLITICO, where she forged strategic industry collaborations, drove record-breaking sales, and secured multimillion-dollar sponsorships with Fortune 500 companies.
Earlier in her career at Under Armour, Kameryn played a pivotal role in leading global marketing for the Women’s brand. She was instrumental in developing the groundbreaking I Will What I Want campaign, which won the Cannes Lions Grand Prix.
IBM has a long history of delivering next-generation digital experiences for some of the world’s most revered sports and entertainment events and venues. IBM’s sports partnerships are centered around engaging with fans digitally, and utilizing data in new ways, with the same AI, hybrid cloud and security technology leveraged by its enterprise clients.
Kameryn is an accomplished executive and entrepreneur with a career spanning brand strategy, corporate partnerships, talent representation, and content development across sports, media, and entertainment.
Most recently, she was the Cofounder and Strategic Advisor of O’House Productions, a sports consulting, creative development, and talent management agency committed to empowering athletes, brands, and storytellers through authentic connection and purpose-driven growth. Prior to founding O’House, Kameryn led Corporate and Brand Partnerships at POLITICO, where she forged strategic industry collaborations, drove record-breaking sales, and secured multimillion-dollar sponsorships with Fortune 500 companies.
Earlier in her career at Under Armour, Kameryn played a pivotal role in leading global marketing for the Women’s brand. She was instrumental in developing the groundbreaking I Will What I Want campaign, which won the Cannes Lions Grand Prix.