Will Ober is a VP at Platinum Rye Entertainment, the talent- and IP-procurement shop within TMA, an Omnicom agency. He’s based in the agency’s New York City office, specializing in sports & athlete partnerships. He’s worked across a wide variety of clients and categories, including CPG, Food & Beverage, Automobile, Pharmaceuticals, Fashion, Home Improvement and others. He’s led brand campaigns ranging the gamut, from single, one-off social media posts to fully integrated 360 campaigns across all media. Prior to joining Platinum Rye Entertainment in 2017, Will worked as an Account Supervisor at Edelman leading sports-focused consumer accounts, and prior to that spent 3 years at Golf Digest magazine. Will lives in Brooklyn with his wife, daughter and rescue dog. He’s an avid outdoorsman and concert-goer in his free time.