ADWEEK House
Immersive Tech's Promise to the Creator Economy (Griffith 1)

Group Chat in Partnership With Infinite Reality

Wednesday, January 8, 2025, 10:15 AM - 11:00 AM

From new forms of creative self-expression and virtual community building, to enhanced data and IP ownership, immersive technology offers great promise to creators limited by today's 2D platforms. ADWEEK will convene industry leaders to join John Acunto, Co-Founder and Chief Executive Officer at Infinite Reality, and beauty mogul Mariale Marrero (32M+ followers) to explore how extended reality (XR) and artificial intelligence (AI) are unlocking new opportunities for creators to grow their businesses, better connect with fans, and offer even more value to brands, all while owning their content and the data derived from it.
 
In a dynamic discussion, this group will discover why the future of digital commerce belongs to those who own their data and how the entire digital creator ecosystem is being transformed by new technologies designed to put more power in creators' hands.

 

Group Chat Conversation Leaders:
John Acunto, Co-Founder and Chief Executive Officer, Infinite Reality | Sean Atkins, President and COO, Dhar Mann Studios | Rohit Bhargava, Founder and Trend Curator, Non-Obvious Company | Jordan Fox, CEO, ARM | Rohnda Hiatt, CEO, M&C Saatchi Consulting | Justin Johnson, Head of Market Development, Acorns | Karina Kogan, Chief Marketing Officer and President, Infinite Reality Studio | Mariale Marrero, Leading Beauty and Lifestyle Influencer | Julia Moonves, SVP, Advertising Partnerships, pocket.watch | Silvana Moretti, Chief of Staff, 11:11 Media | Keith Pape, CEO Yellow Pike Media | Ian Schafer, President, Ensemble | Andrew Steinhauser, Director, Sponsorships and Business Development, LA Auto Show