What turns a simple click into acquiring new and retaining existing consumers? ADWEEK is joined by industry leaders to explore how to harness AI-driven personalization to help brands in the commerce landscape go beyond surface-level interactions in order to build lifelong consumers. This conversation will reveal how marketers can harness and troubleshoot these tools to deepen audience relationships and drive lasting impact.

Group Chat Conversation Leaders:
Melissa Berger, Chief Solutions Officer, Digitas | Grace Dolan, CMO, GrandPad | Rhonda Hiatt, CEO, M&C Saatchi Consulting | JiYoung Kim, COO, GroupM NA | Kay Madati, Founder & President, K.M. Media Consultancy | Michael Liu, EVP, Head of Innovation, Carat US | Christopher Nurko, Global Director, Brand Integrity & Experience, DDB | Keith Pape, CEO, Yellow Pike Media | Marc Simons, Co-founder, Giant Spoon | Shiv Singh, Co-Founder, AI Trailblazers | Ajit Sivadasan, President & Global Head of DTC, Lenovo | Laura Tron, SVP, Clients, DEPT® | Alison Shiver, Head of Global Marketing, M&C Saatchi Consulting | Sabrina Sirhal, Senior Director, Digital Media, Monster Energy | Robin Wheeler, CRO, Fetch | Chris Williams, CEO, pocket.watch