As the lines between TV, streaming, and linear platforms blur, measuring audiences has become more complex—and more critical—than ever. This group discussion will explore innovative strategies and tools for tracking viewership across increasingly fragmented platforms. Industry leaders will discover and share how their teams are adapting to new metrics, redefining success, and ensuring that every audience, no matter where they watch, is accounted for.

Group Chat Conversation Leaders:
Nii Addy, CMO, Philo | Michelle Aragon, VP, Brand Marketing & Strategy, Spectrum Reach | Matt Devitt, SVP, Advertisers & Agencies, Nielsen | Alison Gensheimer, Head of Global Marketing, Nielsen | Rashaun Hall, VP, Streaming & Partnerships, Fuse Media | Rhonda Hiatt, CEO, M&C Saatchi Consulting | Aulden Kaye, Head of Advertising Partnerships, Philo | Emily Kennedy, EVP, Head of Partnerships, dentsu Media US | Julia Moonves, SVP, Advertising Partnerships, Philo | Andrew Rosenman, President, Arise Media Group | Sherry Pitkofsky, SVP Marketing, E.W. Scripps Company | Ian Schafer, President, Ensemble | Jennifer Scheel, Head of Performance, Platforms & Commerce, dentsu | Laura Simpson, Chief Intelligence Officer & President, McCann Worldgroup Truth Central | Tim Wang, Founder, TDW+Co