ADWEEK is joined by celebrity entrepreneur Anthony Anderson and his business partner, Alex Chatfield, President of ADvolution (formerly of Microsoft’s Xandr), to unveil ADvolution, a groundbreaking technology venture created with Co-founder and Chief Executive Officer Marc Mordoh, that aims to reshape the landscape of digital advertising to empower actors, musicians, athletes, and influencers to monetize their social capital through innovative digital media products.

In this session, you'll learn how brands and agencies can use tech platforms to harness the fan-bases of high-profile influencers and celebrities to drive engagement, expand your market, and drive some surprising business results. Hear from ADvolution's founders to learn how to find untapped celebrities to power your marketing, how to engage with them, and what to do to ensure a lasting and lucrative partnership.