Jessica Berger leads innovation strategy at Publicis Media by harnessing the power of emerging technologies and forecasting insights. As SVP, Innovation and a key member of Publicis’ innovation center of excellence, Jessica drives emerging technology and media innovation expertise for global brands.

With an industry reputation for her unwavering enthusiasm and profound understanding of cutting-edge tech, such as web3, GenAI, and AR/VR, she seamlessly navigates the ever-evolving landscape of emerging technologies and martech for large-scale consumer brands, enabling her clients to capitalize on the potential of breakthrough innovations.

Her over a decade-long experience is informed by working for agencies and companies across Germany, Japan, and the U.S., giving her a unique global edge valued by clients and colleagues alike. This multicultural perspective ensures brands remain connected to evolving consumer behaviors and expectations.