Danielle Betras is the Vice President of Partnerships and Portfolio Development at The New York Times, where she oversees ambitious and innovative brand partnerships and editorial programs, including the Cannes-Lion-winning partnership with Google Pixel, the partnership to make New York Times Cooking recipes shoppable via Instacart, and the award-winning AR partnership with Meta.

Danielle and her team drive experimentation with emerging technology in partnership programs and develop new-to-market commercial opportunities with The New York Times’s growing family of brands: New York Times Games, Cooking, Wirecutter, The Athletic and News.

Danielle began her career as an entrepreneur and founder of Vox Pop Media, before going on to lead and grow teams dedicated to emerging media and innovation at Saatchi and Saatchi and McGarry Bowen. She helped transform Badger & Co into a purpose marketing powerhouse before leading strategy teams at the boutique brand strategy shop Redscout, where she advised CMOs and CEOs of Fortune 100 companies and startups alike.