Natalie Bastian is the Global Chief Marketing Officer of Teads to oversee efforts and team, which includes public relations, lead generation, digital, social, events, communications, and branding. Bastian’s charter focuses on doubling down the expansion of the brand in the US market and driving cohesion of the brand globally. Natalie previously served as Senior Vice President, Head of Marketing at Tubi, an ad-support streaming service owned by FOX Corporation. Bastian oversaw advertising and consumer marketing strategy, partner marketing, audience research, brand positioning and communications. Bastian built and led an award-winning team of marketers and creatives who bring to market original content and product launches, thought leadership, strategic sales positioning and communications resulting in double-digit growth in consumer awareness and consideration among brand partners. Prior to Tubi, Natalie served as Head of Sales Marketing at Roku where she spearheaded positioning strategy across all client segments and touchpoints. While there, she was instrumental in the organization doubling in size and scope.

Natalie also held marketing leadership roles at DISH and Sling Media, serving as General Manager of Marketing where she built and oversaw promotional efforts that enabled a multi-million-dollar ad sales division. Bastian began her career in various marketing roles at A+E Networks, iN Demand, Lifetime Networks and AT&T.