As culture bends and shifts, both frequently and unexpectedly, brands get the opportunity to not just observe trends, but own them. ATTN: will break down the trend of the year, "Brat Summer," from three distinct and equally-impactful perspectives illustrating how trends can be catalysts for marketing moves that earn what we call intentional attention. From guerilla tactics to social-first storytelling, discover how these entities leveraged Brat Summer in ownable ways to drive engagement, buzz and take part in cultural conversation.