ADWEEK House
Redefining Brand Marketing for a Purpose-Driven Generation (Vista Lounge)
Monday, September 23, 2024, 3:00 PM - 3:30 PM

Join Hinge’s CMO, Jackie Jantos, and Director of Social Impact, Josh Penny as they dive into the future of brand marketing.  

More than any other generation, Gen Z connects the tangible activities of a business to the brand’s values. At Hinge, the commitment to daters extends beyond the app to consider the holistic social lives of a generation bearing the brunt of the loneliness epidemic. They believe that global brands have an important role to play in social change and that the future of marketing is in action over words. Experience an in-depth conversation about the dating app’s approach to building authentic, long-term partnerships, all while encouraging users to meet in person through programs like One More Hour. Jackie and Josh will provide unique insight into how Hinge’s authentic marketing strategy allows them to connect with their core audience, Gen Z, and help them feel less lonely.